Our Services
At Maverick Market Research, we don’t just deliver data. We deliver clarity. Our services are designed for business leaders who need more than templated research reports or surface level insights. Whether you're navigating a new market, validating a product idea, or trying to understand your customers better, we turn complex questions into clear answers you can act on.
We specialize in custom research, competitive intelligence, and strategic guidance that helps organizations move with purpose. No fluff. No filler. Just sharp thinking, grounded in real-world business strategy. And because we’ve worked across industries from fintech and retail to golf and healthcare we know how to ask the right questions, uncover what others miss, and help you see what’s next.
Types of Research Offered
Customer Surveys
Voice of Customer (VoC) Research
Market Sizing & Opportunity Analysis
Competitive Benchmarking
Product Concept Testing & Feedback
Brand Perception Studies
Segmentation & Persona Development
Win/Loss Analysis
Pricing Strategy Research
Due Diligence Support
Trend & Emerging Market Analysis
Message & Positioning Testing
Strategic Market Research & Customer Insights
Strategic market research helps businesses understand the realities of the markets they serve and the people they serve them to. It’s about gathering the right data to answer high-stakes questions: Who are your customers? What do they care about? What drives their decisions? This service uncovers actionable insights that guide product development, messaging, customer experience, and strategic planning. It’s not about guesswork or intuition. It’s about knowing what your customers think, feel, and expect, so you can make smarter, faster business decisions.
Customer Satisfaction & Loyalty Surveys (CSAT, NPS)
Voice of Customer (VoC) Interviews
Segmentation & Persona Development
Product Concept Testing & Feature Prioritization
Brand Perception & Awareness Studies
Usage & Attitude Studies
Customer Journey Mapping
Win/Loss Analysis
Messaging & Positioning Validation
Audience Targeting Research
Channel or Path-to-Purchase Studies
Competitive intelligence and market landscape analysis give business leaders a clear view of the playing field. This service focuses on identifying direct and indirect competitors, evaluating how they position themselves, and uncovering gaps and opportunities in the market. It combines strategic benchmarking with trend analysis and ecosystem mapping to help organizations refine their positioning, protect their margins, and pursue growth with a sharper point of view. When done right, this kind of research turns scattered data into strategic foresight.
Competitive Intelligence & Market Landscape Analysis
Competitive Product & Feature Benchmarking
Pricing Model & Value Proposition Analysis
SWOT & Strategic Positioning Reviews
Emerging Trends & Market Disruption Scans
Channel & Distribution Landscape Mapping
Market Sizing & Growth Forecasting
Industry Ecosystem or Stakeholder Mapping
Competitor Messaging & Content Analysis
White Space Identification & Gap Analysis
Competitive Customer Review Analysis
Thought Leadership & Share of Voice Audits
Go-to-market (GTM) and growth strategy support is all about making smart moves at critical moments. Whether you're launching a new product, entering a new market, or repositioning your brand, this service helps you validate the opportunity, understand your audience, and build a strategy that drives results. It brings together customer insights, market dynamics, and competitive intelligence to shape pricing, messaging, channels, and execution. This is research with a purpose giving you the clarity and confidence to act, scale, and win.
Go-to-Market & Growth Strategy Support
Market Entry Feasibility & Opportunity Assessments
Product-Market Fit Evaluation
Go-to-Market Messaging & Positioning Testing
Channel Strategy & Buyer Journey Mapping
Pricing & Monetization Strategy Research
Investor or Stakeholder Due Diligence Support
Launch-Stage Customer & Prospect Feedback
Sales Enablement Insights & Objection Handling Research
Customer Acquisition Trend Analysis
Innovation & White Space Opportunity Identification
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!