The Story Behind MMR
Maverick Market Research (MMR) was founded by Mike Jarmus, a strategic research expert with over 15 years of experience delivering insights that guide executive decision-making. The firm’s identity is anchored in the albatross. A rare and powerful symbol in both business and golf. In business, the albatross represents endurance, perspective, and the ability to navigate long and complex journeys. In golf, an albatross is a near-mythical score, achieved only through precision, strategy, and vision. At MMR, that symbolism reflects the firm’s approach: delivering rare, high-value insights that cut through uncertainty and position clients for confident growth. MMR provides custom-built, actionable research aligned with real business goals, and is grounded in a deep commitment to helping organizations move forward with clarity.
Mike Jarmus launched Maverick Market Research after leading research and intelligence functions at several global and high-growth companies. His work has informed strategy across industries including payment technology, retail innovation, industrial automation, and consumer services. At MMR, clients benefit from a balanced approach that blends qualitative and quantitative methods, competitive benchmarking, and market strategy support. The firm works as an embedded research partner, offering business leaders clarity through custom insights. Mike also brings a unique perspective from the golf industry, having supported emerging golf brands and played the game in more than 11 countries.
What Makes MMR Different
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